Consumer: Tykes come under fire in new honesty survey

A survey has suggested Yorkshire people bend the rules when it suits them.
A survey has suggested Yorkshire people bend the rules when it suits them.
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Yorkshire folk pride themselves on being honest but new research suggests we also like to bend the rules.

While 90 per cent of the county’s adults consider themselves to be honest, almost half of them admit to breaking the rules when it suits them, according to new study.

The research, carried out on behalf of budgeting account provider thinkmoney reveals that Yorkshire folk are willing to flout social etiquette when it comes to returning clothes or pulling a sickie.


Some 44 percent of White Rose drivers admit to speeding, jumping a red light or parking on double yellow lines while running a quick errand such as going to a cashpoint or buying a snack. Thousands also admit to parking in a disabled or ‘parent and child’ space despite not having a blue badge or a child.

The survey revealed that almost a quarter of shoppers will pocket the money when given too much change or being under-charged. A further four per cent will even quietly try to profit from a mistake by their bank or insurance company.

Across the UK, the research shows that women consider themselves to be more honest than men, with 45 per cent admitting to have committed a dishonest act compared with 56 percent of men.

Ian Williams, a spokesperson for independently owned thinkmoney, said: “Double standards appear to be alive and well. While we don’t condone breaking the law and the vast majority of us regard ourselves as fundamentally honest, in reality, many of us are not strangers to modifying the rules when it suits us, whether that is jumping a red light, speeding or keeping quiet when being undercharged.”

Account provider thinkmoney commissioned OnePoll to carry out the honesty survey. It questioned a nationally representative sample of 2,000 adults aged 18 and over in June 2014, including 500 Scottish residents.