Consumer: Two days wasted on nuisance marketing

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Nuisance marketers are wasting 17 hours of your time every year, according to new research.

A study has shown that people living in Yorkshire and the Humber are spending more than two full working days (17.39 hours) dealing with unwanted calls, texts and emails. The figures add up to a whopping six and a half weeks (46.01 days) across the average adult life.

The report – showing Yorkshire to be the second highest region in the country – was commissioned by National Accident Helpline, which is leading the personal injury sector in calling for improved standards in marketing. It revealed that more than eight hours is wasted as a result of deleting spam emails, while 5.85 hours a year is wasted answering nuisance calls.


Seventy-five per cent of people have been interrupted by a cold call whilst doing something important – 51 per cent said telemarketers had interrupted time with their family and 22 per cent had been called during an important conversation.

Russell Atkinson, chief executive of National Accident Helpline, said: “We have all experienced the disruptive impact that nuisance marketing has – deep in thought at our desks, out with family and friends or in the middle of cooking a meal, the phone rings only for it to be a cold call. Whilst each call might only last for a minute or less, this can quickly add up over the course of a month or year.

“National Accident Helpline wants to put an end to this disruption, and as part of our Stop Nuisance Calls campaign we’re continuing to raise awareness of the practical steps that people can take to prevent and report nuisance marketing. We are also encouraging other organisations to sign-up to the Ethical Marketing Charter – an industry-led initiative that calls on businesses in the personal injury sector to commit to never cold calling, texting or emailing consumers. All of this will help people to start reclaiming their time and spend more of it doing the things they enjoy most.”

Mike Lordan, director of external affairs at the Direct Marketing Association, said: “This research highlights that nuisance calls and texts continue to be a key source of frustration for people, and we would encourage people to sign-up to the Telephone Preference Service to ensure they are provided with more protection from unsolicited marketing.”

National Accident Helpline is asking people to share their ideas on how they would reclaim their time. Submit your suggestions on Twitter @NatAccHelpline using the hashtag #ReclaimMyTime.