Consumer: Fifth of Leeds’ couples lack that lovin’ feeling

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Nearly one-fifth of people in Leeds who are in a relationship will spend nothing on their other halves this Valentine’s Day, according to new research.

New figures show that Leeds is still more romantic than the rest of the country with nearly one-quarter of Brits planning to spend nothing on their other halves on February 14.

Nearly 33 per cent of gift buyers in the city are planning on buying their love tokens a couple of days before the big day.

A further six per cent of Leeds shoppers will cut it even finer and buy presents on the actual day or on the way to seeing their partner on Valentine’s Day.

The research has been commissioned by shopping and price comparison website Give as you Live.

Leeds lovers procrastinate more than the rest of the country, with 28 per cent of gift buyers across Britain purchasing gifts in the days before.

One in ten of the country’s shoppers rely on buying Valentine’s Day gifts on the way to see their partner or on the actual day.

And the keenest shoppers in Leeds will bag their gifts between a week and a month in advance.

The average spend for 
loved-up couples in Leeds 
will be £21 – whilst the rest of the country are planning to spend £25, on average for 
their other halves on 

Meanwhile shoppers in Sheffield will spend just £17 on their other halves on Valentine’s Day.

Steff Lewis, head of consumer insights at Give as you Live, said: “It’s interesting to see many of us are leaving Valentine’s Day to the last minute – buying gifts for their loved ones the day before or in some cases, waiting until February 14.

“They are missing out on potentially massive savings by leaving their gift buying to the last minute.”

Across the country, more than half of Brits expect a card as minimum requirement on Valentine’s Day.

This is then followed by flowers and chocolates to mark the special day.

However some will settle for much less, with just four per cent of loved-up couples feeling happy just to receive a text from their special someone.

Meanwhile three per cent are simply content with an email from their other half.

In the gender stakes, the ladies are the least romantic in the country this Valentine’s Day with nearly a third of women in a relationship planning to shun gift buying this year, compared to 23 per cent of men in relationships.

The results of the survey come from over 2,000 people across the UK, who were asked about their plans for Valentine’s Day shopping.