Company bosses should be held accountable for cold calls that plague consumers and make their lives a misery, a Government task force has recommended.
More than one billion nuisance calls are estimated to be made every year and the practice is causing some people considerable distress, the expert report said.
Complaints to the Information Commissioner’s Office (ICO) reached 18,594 for live calls and 22,072 for automated messages between April and June.
Most focused on accident claims, payday loans and debt management.
Businesses must make the issue a board level matter and ministers should review the Information Commissioner’s Office powers to hold executives to account if their company fails to comply with the rules, updating the law if needed, the Nuisance Calls Task Force said. Which? executive director Richard Lloyd, who chaired the panel, said: “Consumers have suffered nuisance calls and texts for far too long.
“They are often confused or misled by requests for consent to being contacted, so today we set out recommendations to introduce tougher rules and more action from businesses, the regulators and the Government. Only through concerted and coordinated action will we put people back in control of their data and help bring this modern day menace to an end.” High numbers of calls and text messages are still being sent in breach of the existing legislation, according to the report.