Consumer: Big and small screen influencing 2015 Christmas lists

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With six months to go until Christmas, the UK’s largest toy retailer releases its predictions for children’s wish lists this year

The list is dominated by toys inspired by the big and small screen.

New research carried out shows that nearly 90 per cent of children play with toys influenced by their favourite shows and films

The mostly hotly anticipated toys for 2015 have been unveiled today in a list dominated by kids’ 
favourites from the big and small screen.

The list includings everything from Sing-A-Long Elsa, star of the mega hit Frozen, to an interactive Tracy Island from Thunderbirds - and is released by the UK’s largest toy retailer Argos. Research carried out by 
Argos reveals that almost 90 per cent of children’s toy boxes across the country contain toys influenced by their favourite TV shows and films, with a further 74 per cent wishing for at least one underneath the Christmas tree this year.

The top favourites on children’s lists are:

1. Lego City.

2. Minions Tumbling Stuart.

3. Nerf Modulus.

From the 13 toys that feature on the Top Toy 2015 list, British parents said many of the toys are similar to what they had played with when they were younger, such as Tracy Island, making 
them even more special this year.

Almost half (48 per cent) of parents said that they were more likely to play and 
bond with their child if 
they had a toy they recognised from their childhood. In addition, a further one in 10 parents even admitted to wanting the toys to play with themselves!

The 2015 Top Toys parents wanted to play with most include:

1. Lego City Deep Sea Exploration Vessel.

2. Minions Tumbling Stuart.

3. Frozen Sing-a-Long Elsa.

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