AMBER RUN headline York Fibbers on Monday April 27 and release debut album 5AM on the very same day. LEE HOWORTH chats to lead singer and guitarist Joe Keogh.
The band has certainly attracted a lot of excitement from critics and music lovers alike with a string of impressive festival appearances over the last few years - not least at one of their very first gigs, on the BBC Introducing stage at the Leeds and Reading Festivals in 2013.
Perhaps an even bigger buzz still has been created since they released atmospheric and engagingly honest track I Found on the band’s Pilot EP last year, a song which highlights their diversity as musicians. The video has over a million hits on YouTube and not far shy of 1.5 million listens on Spotify.
Joe says “It’s a really personal song about a members struggle with love and his inability to see how much of a negative effect it was having on him. Love can be vindictive sometimes I think. I wrote a piano version years and years ago but only during pre-production for the album did we really have a proper look at it and we saw how experimental we could go with it.”
“Personally, I Found is my favourite song, because I love the song and I’m so proud of it.”
The video for the song is incredibly cinematic, almost like a mini movie in itself, and coupled with a great track it is easy to see why it has received so much praise and attention. Joe, however, likes to concentrate more on the music aspect, and watch the video experts do the movie-making job!
“We have ideas about video content but we like to work closely with directors to be able to give their own talent a platform. We are musicians – we write, perform and love music, where as they are the video experts and lovers.”
Joe goes on to point out what to look out for most – come album release day at the end of the month. The album was produced by Mike Crossey (Arctic Monkeys, Jake Bugg).
“We have a song called 5AM that I love and a firm favourite of all ours is See You Soon. Songs like Noah and Spark certainly are a lot of fun, but the whole thing is pretty great!” he adds modestly.
The York gig comes in the middle of only their second headlining UK tour, and certainly their biggest to date. Joe admits it is an overwhelming experience, but one which all five of them relish.
“It’s immense. I’m still shocked sometimes when we walk out onto stage and you see a sea of faces. Truly humbling. But having people buy the tickets is only half the job. The next bit is having them walk away saying they had a wicked time and that we are a class live act.”
“The tour will be one big long two-week party – we love being on the road. We drink and we dance and we get to play music every night, what’s not to love about that?”
He certainly has a point.
Catch Amber Run at York Fibbers on April 27, visit www.fibbers.co.uk for details.