Skipper Peter Clarke is in no doubt that promotion from League One matters more than FA Cup glory for Huddersfield Town.
Town go to Arsenal in the FA Cup fourth round on Sunday in what will be a big day out for the club's 5,000 travelling fans. But Clarke is under no illusions about the size of the task at the Emirates – or the Terriers' number one priority.
Speaking after Saturday's goalless draw against Colchester, Clarke said: "It (Arsenal) will be a nice day out for the fans and it will be great for the players to pit their wits against the best. All we can do is go there and perform to the best of our ability and see what happens.
"One thing's for sure, the FA Cup is not our priority but we will give it our best shot."
Writing in the match programme, club chairman Dean Hoyle revealed why promotion is the be all and end all.
A rise into the Championship would give the club a massive financial boost, 4m from Sky TV and 2m extra in gate receipts alone.
Hoyle, though, may be asked to dip into his fortunes again before the end of January after a devastating injury blow.
Striker Jordan Rhodes, Town's 16-goal top-scorer, was carried off just before half-time against Colchester and faces at least a month out with ankle ligament damage.
Town boss Lee Clark said he would need to speak to Hoyle about the options for a replacement but he does have teenage striker Benik Afobe in the wings.
Afobe, on loan from Arsenal, has been troubled by a knee injury. He played for the Gunners' youth team last Thursday but stayed at the
Emirates for treatment.
It is not clear whether Afobe will be fit for Sunday or if Arsenal will let him play, as they did with Leeds loanee Sanchez Watt.
Town bounced back from a 4-0 drubbing at Carlisle in the Johnstone's
Paint Trophy on Tuesday but couldn't finish any of the host of chances they created in the second half on Saturday.
Anthony Pilkington and Jamie McCombe went close in a dismal first half but Town upped the tempo after the break and dominated. They laid siege to the Colchester goal at times but couldn't find the finishing touch.
Lee Novak got on the end of the best move of the match involving a one-two with Gary Roberts but side-footed just wide.
McCombe's header was tipped over by Ben Williams and Roberts and Kevin Kilbane were off-target with headers.
One-time Leeds keeper Ian Bennett made two great saves in stoppage-time from sub Kayode Odejayi so boss Clark had to be content with extending an unbeaten league run to five matches.
Clark warned his players to expect the runaround from Arsenal and said: "They will do the most amount of running and have the fewest touches of the ball in their careers.
"But it's a fantastic opportunity and we want to put on a show. Leeds did well in both games and came out with credit and we would like to do the same."
Huddersfield Town: Bennett, Peltier, McCombe, P Clarke, Kilbane, Pilkington, Gudjonsson, Arfield, Roberts (Hunt 85), Lee, Rhodes (Novak 40). Subs not used: Colgan, N Clarke, T Clarke, Atkinson, Kay.
Colchester United: Williams, Beevers (White 76), Baldwin, Heath, Coker, Vincent (Odejayi 71), Izzet, Perkins, Wordsworth, Mooney (James 86), Bond. Subs not used: Cousins, Henderson, Gillespie, Vilhjalmsson.
REFEREE: Gavin Ward (Surrey).