Leeds United legend Lorimer appointed club ambassador

Peter Lorimer.
Peter Lorimer.
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Leeds United legend and YEP columnist Peter Lorimer has been appointed by owners GFH Capital as the club’s first football ambassador.

He will represent the Whites at community and commercial events, fans forums and in various other arenas.

Lorimer is also resigning from the Board, along with fellow director Yvonne Allen who will also remain as an employee of Leeds United.

At the same time GFH Capital has appointed Salah Nooruddin, a Bahraini based businessman to the board of Leeds United.

He will play a crucial role in bringing new investors on board as part of GFH Capital’s strategy of building a successful and sustainable future for the club through a strong and committed shareholder base.

More Leeds greats will soon be appointed to the Ambassadors Panel which is a key part of GFH Capital’s wide-ranging plans to strengthen still further the links between all sections of the club, its fanbase and commercial partners.

Chief Executive, Shaun Harvey told the club website: “The Ambassadors will provide a link between the club’s great past and its future and Peter’s role in leading this Panel will be crucial. We believe the Ambassadors Panel will bring real benefits to the reputation of Leeds United as the club moves confidently into the future.

“Obviously Ambassadors will have no role in first team management matters which are solely the responsibility of Brian McDermott and the Board.

“I would also like, on behalf of everyone at Leeds United, to welcome Salah Nooruddin to the Board. And to thank both Peter and Yvonne for the service they have given us as Directors.”

Salah Nooruddin said: “I am excited and proud to be joining the board of such a great football club. I share the vision of my fellow directors for its return club to a place in the top tiers of football.”