Leeds buy back Elland Road catering rights plus new “record-breaking” South Stand sponsors deal

Massimo Cellino.
Massimo Cellino.
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Leeds United chairman Massimo Cellino has revealed news of the club’s off-field bid to improve the Elland Road finances.

Firstly, United have bought back the catering and beverage rights for the stadium and Centenary Pavilion.

All catering, both match-day and non-match-day, had been sold and outsourced to Compass back in June 2012 for a significant upfront payment.

United chairman Cellino said: “I’m delighted to have brought back what naturally belongs to Leeds United.

“To be able to provide our own Conference and Banqueting facilities on match-days and non match-days is a positive step in the restructuring of the club.”

“It is now the club’s intention to be in control of all its own assets as soon as possible.

“A lot of these assets like the club’s Conference and Banqueting businesses had been sold off over the last 10 years and this has been a contributing factor in the club’s financial losses.

“Owning our own Conference and Banqueting business again is a significant move towards making Leeds United Football club financially viable on a long term basis.

“The Elland Road Stadium is another important asset that is high on the list of priorities for me to bring back into club ownership.”

In a second piece of financial news, Unted have also revealed a new South Stand sponsor and vehical partner in Global Autocare which the club describe as a “record-breaking partnership”.

The South Stand deal is for three years and Cellino added: “We look forward to working with Global, our sponsors are very important to us and we look forward to building a strong lasting partnership on and off the field. We thank Geoff, and all the staff, at Global for their support and we are delighted to welcome them as commercial partners”.

Global owner Geoff Bloore said: ‘We are lifelong fans and thrilled to be involved. We will bring not only fantastic vehicles to the club, and it’s playing staff, but also some genuinely great offers to the heart of Leeds United, giving something back to the fans themselves.”

Chris Wood scoresa late in the first half to make reduce the deficit to 3-1 at home to Norwich last season. Picture: Varley.

Haven’t we met before? Previous Elland Road meetings between Leeds United and Norwich City