Huddersfield Town leading the way in bringing down cost of Premier League football

A young Huddersfield Town fan in the stands before the Premier League match at the John Smith's Stadium, Huddersfield.
A young Huddersfield Town fan in the stands before the Premier League match at the John Smith's Stadium, Huddersfield.
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Over 80 per cent of ticket prices in the Premier League have either been reduced or frozen for the 2017-18 season, the latest BBC Price of Football study has found.

Average season ticket prices across England’s top flight are at their lowest levels since 2013, having dropped for a second successive year, with 82.5 per cent of all ticket prices in the division having fallen or remained the same.

Promoted Huddersfield offer the lowest-costing season tickets in the league at £100, while Arsenal are at the other end of that scale at £891, and the Gunners’ most expensive season ticket is also unmatched at £1,768.50.

The average for cheapest season tickets is £464, down 1.85 per cent from £472.75 last term.

However, the average for cheapest adult home matchday tickets in the Premier League has increased by 0.86 per cent, going from £29.05 last year to £29.30 this campaign.

In that category, Liverpool offer the cheapest option at £9 and Chelsea the highest at £47.

Last season, in which a record £8.3billion global television rights deal kicked in, the league introduced a three-year cap on away ticket prices of £30, and the study has found the average for cheapest adult away tickets is £28, having been £28.45 a year ago (a 1.58 per cent decrease).

The average price of a pie in the Premier League has gone up, from £3.49 to £3.65 - an increase of 4.58 per cent. Tottenham have the dearest at £4.30 - their food and prices drinks are being set by Wembley Stadium this term.

The study also includes data on the cost of cups of tea, programmes and adult and junior replica shirts for clubs. There have been increases in the average cost in all those categories, with Spurs, Manchester United and Manchester City having the most expensive adult shirts at £60.

A total of 202 clubs across England, Scotland, Wales and Northern Ireland were covered and the study found that across the United Kingdom for a third year the majority of ticket prices - almost two thirds - have been reduced or frozen.

In the Championship, the average for cheapest season tickets is £337.02, up from £335.15 last season (0.56 per cent); for cheapest adult home matchday tickets it is down from £22.11 to £20.58 (a 6.92 per cent decrease); and for cheapest adult away tickets it is up from £21.94 to £22.42 (2.19 per cent).

The study also covered some overseas clubs. Barcelona’s cheapest season ticket is £87.78 and most expensive £737.24. For Paris St Germain, it ranges from £357.26 to £2,817.50.

In a separate poll, 1,000 18 to 24-year-old fans living in Britain were asked how they engage in football and 82 per cent said the cost of tickets was an obstacle to them going to more matches.

Key findings:

- More than 80 per cent of ticket prices have either been reduced or frozen for the current Premier League season.

- Average season ticket prices across the Premier League are at their lowest levels since 2013, having fallen for the second consecutive year.

- While the average for cheapest season tickets in the Premier League is down by 1.85 per cent from last season (to £464 from £472.75), for cheapest adult home matchday tickets it has increased by 0.86 per cent (£29.05 to £29.30).

- The league’s cheapest season ticket is offered by Huddersfield at £100, while the most expensive is at Arsenal, costing £1,768.50.

- In terms of cheapest adult home matchday tickets, the lowest price in the division is Liverpool’s at £9 and the highest is Chelsea’s at £47.

- The average cost of a single home matchday ticket to watch football in the Championship has fallen for this season.

- Average season ticket and single matchday ticket prices in League One have been cut, while the cost of watching football in League Two has risen more than in any other English league this term.

- The National League has seen the fewest number of ticket price increases across the English leagues for this season.

- Cheapest and most expensive season ticket prices are, on average, up in every league in Scottish football, except the Championship, where both have fallen.

- Replica shirt prices continue to rise in the Premier League this season, with the average adult shirt now costing more than £50 for the first time, while the average cost of a junior shirt has topped £40. Manchester United, Manchester City and Tottenham all price adult shirts at £60.

- The most expensive adult shirt in the Championship is Aston Villa’s, which costs £55. The cheapest adult shirt is offered by Burton for £39.99.

- More than half of clubs in the Premier League increased the cost of their pies. Only West Ham reduced the price. The average price for a pie is £3.65 - up 4.58 per cent since last season.

- In League Two, Coventry charge the most for a pie - £4. The cheapest pie is available at Carlisle for £2.

- The most expensive pie in Scotland is at Aberdeen in the Premiership - £2.70.

- The average cost of a cup of tea is more in the Championship than in the Premier League - by three pence. QPR offer the most expensive tea in British football at £3.20.

- You can pay as little as 15 euros (£13) to watch Bayern Munich, 12.50 euros (£11) for Ajax or 10 euros (£8.95) at Paris St Germain.

:: Further details on the BBC’s Price of Football study are available at http://www.bbc.co.uk/sport

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