A determined group of female farmers took time away from their busy farms to profess the qualities of British beef to high street shoppers.
To make their point a red Massey Ferguson tractor rolled into Briggate, one of Leeds’ main shopping streets eariler today, with a mobile kitchen in tow.
It provided the ideal setting from which the women, all supporters of the Ladies in Beef initiative, treated passersby to samples of tendertop steak sandwiches.
The farmers were brought out onto the city streets to mark Great British Beef Week and to explain how high-quality British beef can be a key part of people’s diets at a time when food is prepared quickly for people on the go.
Within the first 90 minutes, some 400 sandwiches had been served to members of the public.
The beef was sourced from Wilsons Butchers in Crossgates, Leeds and Malcolm Michaels butchers in the city’s Kirkgate Market.
Asked what message she had for consumers, Rebecca Miah, marketing communications manager at AHDB Beef and Lamb, said: “To look out for the Red Tractor mark and make sure the beef they buy is British. It’s so important, that’s why the ladies are out here today. The Red Tractor logo guarantees traceability back to the farm it came from.”