Your YEP teams up with Leeds First Direct Arena

The First Direct Arena.
The First Direct Arena.
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LEEDS First Direct Arena has already brought some of the world’s biggest entertainment stars to our city and today the Yorkshire Evening Post can reveal another headline act... us.

We are proud to announce one of the most exciting deals in the history of the city - the official partnership of the Yorkshire Evening Post and Leeds First Direct Arena.

The deal will enable our readers to get closer than ever to some of the biggest names in showbusiness.

Over the coming months, we’ll be offering you some great deals and the first of those begins tomorrow - to be in with a chance of winning tickets to see Ant & Dec’s Saturday Night Takeaway in August, simply buy tomorrow’s YEP. (April 23)

Our partnership also means the YEP will be first with Arena news and will offer an unprecedented level of coverage for its events.

We’re also launching a new exclusive Leeds Arena column - which will run every Thursday in our WOW24/7 supplement. It will become the ‘go to’ place for everything you want to know about Leeds First Direct Arena and the acts performing there.

As if that wasn’t enough, we’re also putting YOU centre stage with the launch of our new #arenaselfie picture tweets. We want you to send us your arena pictures (including selfies) and there’s a chance they could be published as part of our event coverage.

Commenting on the partnership, Nicola Furbisher, managing editor of the Yorkshire Evening Post and Yorkshire Post, said: “The building of the arena has put Leeds on the national stage, attracting some of the biggest acts from across the world and with them, audiences from across the region.

“When people come to Leeds First Direct Arena, they also discover what Leeds has to offer as a city.

“We are delighted as the newspaper for Leeds to be able to announce this partnership and it gives us the opportunity to take our readers to the very heart of what is going on at the arena. We will make sure they are the first to know about arena news and we will be putting together some great offers and promotions in the future.”

Ben Williams, general manager at Leeds First Direct Arena, said: “We have massive ambitions for the First Direct Arena to be at the centre of Yorkshire’s entertainment scene and offer something unique to rival venues worldwide. With this in mind, we are delighted to be partnering with our region’s most prestigious and well-read media group to bring exciting arena news to the people of Leeds. We look forward to bringing more opportunities, more insight and more exciting announcements across these pages in the coming months.”

Leeds First Direct Arena has already hosted the likes of Sir Elton John, Bruce Springstien, The Kaiser Chiefs and Rod Stewart to name but a few... and in the next few months we’ll see Robbie Williams, Miley Cyrus, Ed Sheeran and Michael Buble.

If you want to be up to date with the latest Leeds First Direct Arena deals, offers and exclusives, you know where to come. And don’t forget to grab yourself a YEP tomorrow to be in with a chance of winning some free arena tickets.

Tony Burdin, chief executive of Sheffield Mutual Friendly Society

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