Yorkshire nostalgia: History of Kit Kat bar in York

ThIS week's film, available to view from the Yorkshire Film Archive website, will appeal to the sweet-thothed among you.

It features the original four-finger version of the bar was developed after a worker at the Rowntree’s factory, York put a suggestion in the recommendation box for a snack that a “man could have in his lunch box for work”.

The product was launched in September 1935 in the UK as Rowntree’s Chocolate Crisp, and the later two-finger version was launched on May 15, 1936.

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Rowntree’s Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War II just Kit Kat.

Advertisements ran from 1955-1959 and include the slogan, “Have a break… have a Kit Kat.” This reel consists of a series of adverts for Kit Kat.

After trademarking the names “Kit Kat” and “Kit Cat” in 1911, Rowntree proceeded to sit on them for a decade.

In the 1920s, he came out with boxes of chocolates called Kit Cat that appeared on shelves for several years before being discontinued. In 1935, Rowntree’s introduced a chocolate wafer divided into four sections, or “fingers,” and called it Rowntree’s Chocolate Crisp. Two years later, the company changed the name to Kit Kat Chocolate Crisp.

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