YEP teams up with Leeds Brewery to create 125th anniversary beer

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As the Yorkshire Evening Post prepares to mark its 125th birthday, Paul Robinson toasts a link-up that’s an ideal way to celebrate

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Their choice of newspaper marks out readers of the Yorkshire Evening Post as people with excellent taste.

So what better way to help celebrate the paper’s 125th birthday than by sampling a perfectly flavoured beer?

We have teamed up with the local success story that is Leeds Brewery to create a tipple named YEP125
 ahead of September 1’s anniversary.

The finishing touches were put to plans for the beer during a visit to the brewery site in Holbeck at the end of last week by YEP staff and competition winner Jill Douglas.

The ‘tasting and choosing’ session saw the visitors trying out a variety of malts and hops before they plumped for a combination that means YEP125 will be a classic British pale ale with a tinge of the flavour of Leeds Brewery’s Yorkshire Gold bitter as well as a lifting dash of citrus. Vouchers being printed in the YEP on four selected days from next Tuesday, September 1, can be redeemed for a FREE pint of YEP125 in Leeds Brewery’s city pubs.

And the brewery’s co-founder and owner Sam Moss couldn’t be happier to be playing a part in our birthday celebrations.

He told the YEP: “It was something of an honour for us to be asked to get involved with such an important milestone for the newspaper.

“We’ve been striving to make sure that YEP125 appeals to as many people as possible and we think we’re well on the way to doing just that.

“Hopefully our pubs will be full of people trying it and liking it over the next few weeks. That’s what we’re aiming for with all our products – if someone has a pint then goes back and gets the same pint again, then we must be doing something right!”

Nicola Furbisher, managing editor of the YEP, said: “We’ve been determined to mark the big anniversary in style and a free pint of our very own beer should really get the party started.

“We’re delighted with the support that we’ve had from Leeds Brewery, it’s been much appreciated.

“Now all that remains is for people to get their hands on a paper, cut out a voucher and raise a glass to the YEP!”

Jill Douglas got the chance to have her say on the make-up of the beer by winning a competition that asked people to summarise what the YEP means to them in no more than 100 words.

Jill, from Rodley, responded by penning a witty piece of poetry that was filled to the brim with praise for the paper as well as plenty of booze-related puns.

Speaking after last week’s brewery visit, she said: “I entered the competition because I thought producing a beer was a great way to celebrate 125 years, especially with a local brewery being involved.

“I’m so pleased with how it has all worked out. Seeing behind the scenes at the brewery was really interesting.

“What particularly struck me was the flavours and how you can start off with different hops and blend them together for a specific result.

“Now I’m looking forward to tasting the beer, I’m sure it will be worth the wait.”

Details of further anniversary activity will be announced this week.

Further down the line, there will be a high-profile link-up with Leeds Rhinos when they face New Zealand in October to mark the 125th birthday of another city institution, Headingley Stadium.

The YEP was first published on September 1, 1890, with a promise to bring its readers “news of all kinds”.

We started life in now-redeveloped offices on Albion Street before moving to the Wellington Street ‘bunker’ in 1970 and then our current multi-media home on Whitehall Road in 2012.

* The Leeds Brewery pubs where the YEP125 vouchers will be redeemable are: The Lamb and Flag, The White Swan, The Midnight Bell, The Brewery Tap and Crowd of Favours.

For location details, visit the www.leedsbrewery.co.uk website. Leeds Brewery was established in June 2007 and has since become the largest brewery in the city.

Its brewers use malted barley sourced entirely from the UK as well as a unique Yorkshire yeast while the firm’s contemporary and instantly recognisable branding means its products also stand out from the crowd in the city’s pubs and bars.

See this Thursday and Friday’s YEP for more details on the free pint offer.

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