Leeds might owe its past success to traditional industries. And, indeed, they still have a huge part to play in helping our city to thrive.
But if you think the digital world is insignificant, think again: 70,000 jobs depend on this sector. And that figure will surely soar.
But we have to shout about our strengths to make sure we are heard, not only in London but abroad, too. We have to swap our Yorkshire reticence for a bolder, confident approach.
One senior industry figure said we have to make sure everyone knows about the opportunities our city has to offer. That has never been more true.