Thanks to some photographic wizardry, a new video has been created which tours the skies of Leeds from the perspective of Santa’s famous reindeer.
Reindeer Cam offers a sky-high view of the city to showcase its brilliant visitor offering this festive season and sees Rudolph and friends take a journey across Leeds’ landmark sites and buildings, flying inside and outside of some of the city’s attractions including Trinity Leeds, Victoria Quarter and Henry Moore Institute.
The new video - created by VisitLeeds and Leeds Business Improvement District (BID) - coincides with the return of the Reindeer Trail to the city - a bespoke collection of decorated reindeer statues across the city.
Both projects accompany the official winter tourism campaign Magical Leeds.
Andrew Cooper, chief executive of the Leeds BID, said: “We’re confident that Reindeer Cam, and the overall Magical Leeds campaign, showcases the best of Leeds, with attractions perfect for families, couples or friends, by highlighting the unique experiences on offer within the city. Through our major investment in this campaign, we hope that we can encourage even more people to give Leeds the attention it deserves.”
Councillor Judith Blake, leader of Leeds City Council, added: “The video brilliantly summarises the atmosphere in the city over the festive season, and pays attention to Leeds’ winter traditions, such as the reindeer trail, that visitors have loved in the past. The support from our partners across all critical sectors of the campaign, including their involvement in Reindeer Cam, has been outstanding.”
The video will be used as part of a marketing campaign, including social media, advertising and PR, as well as being shown on big screens across the city.
It was produced by Magical Leeds’ marketing agency Leeds-based Aberfield Communications, as well as video production company Feature Media and drone operators BB Stratus.
To find out more about Magical Leeds and events in the city, visit http://www.visitleeds.co.uk/things-to-do/Magical-Leeds-2015.aspx