Video: Pokemon's motivation to get adults moving short lived
The health benefits of playing Pokemon GO wear off after just six weeks as players get bored, a new study has revealed.
The game actually got people off the sofa and aout and about as they tried to ‘capture’ Pokemon characters but the excitement levels don’t last. Daily average steps during the first week of playing increased by 955, equivalent to half of the World Health Organisation’s (WHO) recommendation for physical activity per week. But in the following weeks there was a gradual reduction in the number of steps as gamers’ excitement and attention waned. This effect on exercising was lost after just six weeks of game playing, the Harvard School of Public Health study found.