Health bosses have breathed life into a new campaign to get more people to learn CPR.
Yorkshire Ambulance Service NHS Trust (YAS) has launched the Learn a Lifesaving Skill social media campaign to encourage people to learn cardiopulmonary resuscitation (CPR).
The campaign, which has been backed by Leeds United captain Sol Bamba, is being rolled out as part of European Restart a Heart Day – when thousands of ambulance staff and volunteers will teach CPR to more than 20,000 children.
People are being encouraged to declare their support for the initiative by posting videos on Twitter and Instagram urging others to learn the technique.
Whites defender Sol Bamba recorded a short video of himself, featured above, declaring his support for the YAS campaign.
Jason Carlyon, resuscitation manager for YAS, said: “We are encouraging as many people as possible to follow the lead of Sol Bamba and support our social media campaign to raise the profile of the importance of members of the public knowing how to do CPR; the benefits of which cannot be underestimated.
“If someone suffers a cardiac arrest, their chances of survival double if it happens in front of a bystander who immediately starts CPR before our arrival.
“In my job, I have come across some amazing case studies of people of all ages who would not be alive today had it not been for the skills of a bystander who had taken the trouble to learn CPR. So please make a difference, support our campaign and learn CPR.”
The campaign has also been backed by Yorkshire-born TV chef James Martin.