Video: Join YEP Leeds Christmas toy mission

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THE season of giving is approaching - and we want to make sure every child in West Yorkshire gets a gift this Christmas.

The Yorkshire Evening Post has teamed up with 96.3 Radio Aire and Magic 828’s Cash for Kids charity in a joint call to encourage readers to buy an extra festive gift and donate it to our annual Mission Christmas toy appeal. Every gift donated will be wrapped and distributed by the charity to brighten the lives of some of the most vulnerable and deprived children in Leeds and West Yorkshire this Christmas.

Cash for Kids at the launch of the Mission Christmas toy appeal at Crown Point Shopping Park. Picture by Tony Johnson.

Cash for Kids at the launch of the Mission Christmas toy appeal at Crown Point Shopping Park. Picture by Tony Johnson.

Reindeers and fancy dress supporters have descended on the stores of Crown Point Shopping Park, in Leeds, to mark the opening of the first new and unwrapped festive gift donation drop-off points.

Nicola Furbisher, managing editor of the YEP, said: “We want to do all we can to ensure every child in our region gets a present to open on Christmas morning this year.

“It’s a magical time of year that everyone should be able to enjoy but we need your help to make Leeds children’s Christmas wishes come true.”

Once collected, the gifts are categorised, wrapped and delivered to worthy causes and charities for those in need. These include Candlelighters, Leeds Children’s Hospital, Barnardo’s and children’s centres across the region.

Supporters of the campaign include Crown Point Shopping Park, Foresters, Ison Harrison and Ringways Motor Group.

Lisa Nuttall, senior marketing manager at the shopping park, said: “We ask everyone in Leeds and West Yorkshire to either buy an extra gift or donate to Cash for Kids. Together we can make every local child smile this Christmas.”

Last year’s record-breaking appeal saw Mission Christmas deliver more than £828,000 worth of gifts to over 15,000 children across Leeds and West Yorkshire. Lisa Sullivan, charity manager at Cash for kids, said: “This year we would like to help even more children and young people by helping over 16,000. We can only do this with the generosity and support of the public.”

Organisations including Women’s Aid, hospices, hospitals and the Salvation Army have already applied for gifts on behalf of 5,500 children.

To find out more or to donate, visit stores at Crown Point, visit or call 0113 2835555.