TV personality Natalie Anderson was yesterday announced as the new patron for Radio Aire’s official charity, Cash for Kids.
The former Emmerdale star and regular on ITV’s This Morning said she was “thrilled” to take on the role.
The charity is currently running the Mission Christmas appeal, backed by the Yorkshire Evening Post.
The campaign seeks to ensure that no child in West Yorkshire goes without a gift this Christmas.
Lisa Sullivan, charity manager, said: “We are so pleased to have Natalie on board supporting Cash for Kids. This will really help boost our profile which in turn means we can help more needy children in West Yorkshire.
“We are expecting to receive more applications for gifts than ever before.
“It’s great to have someone from the county supporting a West Yorkshire-based charity.”
Natalie said: “I am looking forward to helping in any way I possibly can to raise vital funds and much needed awareness for this incredible charity.”
If you would like to support the Mission Christmas appeal you can donate new and unwrapped gifts for children aged from babies to 18-year-olds at collection points in Crown Point Shopping Centre.