Timely reminder appears on huge Leeds billboard after large ball of wet wipes causes flooding

A huge billboard seen by thousands when entering Leeds city centre has been adorned with a timely message following flooding caused by wet wipes and concrete.
The timely message on a Leeds billboard. PIC Alex EvansThe timely message on a Leeds billboard. PIC Alex Evans
The timely message on a Leeds billboard. PIC Alex Evans

The billboard, which is situated just before the railway bridge on Whitehall Road East, has a timely message for residents heading into the city centre - thanks to Yorkshire Water.

It says: "Flushable wipes block pipes," in huge white letters, flanked by traffic warning-style graphics.

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The timely message on a Leeds billboard. PIC Alex EvansThe timely message on a Leeds billboard. PIC Alex Evans
The timely message on a Leeds billboard. PIC Alex Evans
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The huge blue signage stands out in the dark night sky due to the fact it is backlit.

And the message shouldn't be lost on residents of the city, after a large ball of wet wipes contributed to the flooding of a street this morning.

The sign is part of Yorkshire Water's current campaign aimed at discouraging people from flushing such objects down their toilets.

Great timing!