Tour de Yorkshire pedal-powers up to £64m profit

LE TOUR: The peleton passes through Birstall. PIC: Andrew Bellis
LE TOUR: The peleton passes through Birstall. PIC: Andrew Bellis
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The 2017 Tour de Yorkshire boosted the region’s economy by a whopping £64m, according to a study released today by Leeds Beckett University.

A record 2.2 million spectators lined the route over April 28-30, spending eight per cent more than last year.

The race reached West Yorkshire on the third day, skirting around Leeds as cyclists sped through Birstall.

The total accommodation spend was up 6.5 per cent, and money from food, drink, souvenirs and transport had increased by nine per cent.

Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “This is marvellous news for Yorkshire and the public support this year was truly overwhelming.

“Since we launched the race in 2015 it has grown year on year and is now regarded as one of the biggest and best supported races in the sport.”

The event was televised in 180 countries.

J Sports (Japan), Directv (South America), NBC (USA), RDS (Canada) and Fox Sports (Australia) were some of the 34 global broadcasters.

Sir Verity said: “People have really taken the Tour de Yorkshire to their hearts and we’re working hard to get it extended to four days in 2018 so we can to bring it to more parts of the county and generate even greater benefits.”

Serge Pauwels, Tour de Yorkshire winner 2017, said: “I’ve cycled all around the world and my favourite three crowds are for the Classics in Belgium, those in the Basque Country, and here in Yorkshire.”