Thrifty Yorkshire shoppers won’t go crazy at Christmas

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Yorkshire folk have long been regarded as a thrifty bunch – and it seems they don’t plan to dispel that notion this Christmas.

A report released today by retailer Argos claims people from the White Rose county are set to spend less on festive presents than their counterparts in some other areas of the UK.

According to the Way We Shop report, cash-conscious Tykes expect to fork out an average of £329 on Christmas gifts for their loved ones.

That figure is the third lowest for any part of the country, above only the East (£307) and South West (£312).

Big-spending regions include the North East (£469) and the North West (£413) while the national average is £365.

Other standout findings from the Argos report include:

* Only nine per cent of people say they will be making their Christmas purchases exclusively online;

* Fewer than one in ten shoppers had finished all their festive buying by the first week of December;

* Six per cent of people are aiming to bag some last-minute bargains by reserving items online then heading out to collect them in person.

Argos’s Vikki Kirby said: “The Argos Way We Shop report reveals our shopping habits outside of Christmas and has identified a series of shopping tribes.

“This includes ‘Shopping Einsteins’ who apply a military precision when it comes to shopping and ‘Digital Magpies’ who pride themselves on securing the best deals.

“Online shopping is now as much a part of our weekly routine as shopping in stores – four in 10 of us browse and shop online using a computer or laptop at least weekly, while 15 per cent shop via tablet and one in ten use their mobile for shopping at least once a week.”

Leeds-based supermarket giant Asda is doing its bit to ease the seasonal strain on the purses and wallets of people in its home city.

The firm is currently celebrating victory in the battle to offer the nation’s best value basket of Christmas shopping.

In a festive mystery shop of 33 items carried out by The Grocer magazine, Asda came in £9.44 cheaper than second-placed Tesco.

Asda’s total was £15.75 cheaper than that of Morrisons and almost £20 less than Sainsbury’s.

Asda president and chief executive Andy Clarke said: “Despite tempting gimmicks, at a time when budgets are stretched, [customers] can be assured their big Christmas shop will cost less at Asda.”

As previously reported by the Yorkshire Evening Post, the period AFTER Christmas can also be an expensive one, with an average family likely to spend £650 between December 25 and January 5.