A Leeds business celebrated its 40th anniversary by turning part of a busy city street into a scene from a winter wonderland.
Share Jewellers arranged for 650 kilos of snow to be delivered to its store on Street Lane in Roundhay this morning.
Owners and brothers David and Richard Share came up with the idea as a nod to their original opening during a period of heavy snow in November 1977.
David said: “Forty years in business is a significant milestone so we wanted to mark the occasion with something really special.
“We know that a lot of people dream of a white Christmas so we’ve created the next best thing for our landmark anniversary!”
Richard added: “Our ‘snow surprise’ marks the start of our two-week long birthday celebrations.
“We’ve got lots going on, including our extra-special ‘faux’ diamond challenge – the lucky customer to guess the number of loose gemstones in our four-foot ’40’ shaped sculpture will receive a £1,000 gift card to spend in store.
“We’ve had a fantastic 40 years and we look forward to welcoming customers to join us for our birthday celebrations, as well as taking on our diamond challenge.”
The business was known as David Share Jewellers and based on Albion Street in Leeds city centre when it first opened its doors.
It switched to new premises in the Schofields Centre in 1989 before moving to Roundhay in 2005.
The jewellers has added an extra touch of glamour to the lives of many famous names from Leeds over the years.
Gabby Logan designed a necklace for charity at the store in 2006 while in the same year Kaiser Chiefs bassist Simon Rix wore a Share tie pin for the band’s performance at the Brit Awards.
David also played a key role in the organisation of a testimonial year for Leeds United legend Lucas Radebe.