Staff at Garforth Co-op waved placards to raise awareness of the issue of loneliness as the company launched a new campaign to raise millions of pounds to tackle the issue.
A survey by the Co-op showed that loneliness is a taboo subject among people in Yorkshire, with two thirds happier to talk about death, money or body image than admitting they are lonely.
More than a quarter, 28 per cent, said they knew someone who was lonely and 14 per cent said loneliness was something that affects them regularly.
The Co-op has partnered with the British Red Cross for the two-year fundraising campaign. Store manager Richard Foster said loneliness and isolation are the “last great social taboo” .