Sky Bet is preparing to play key role in big Leeds event

Adam Smith.
Adam Smith.
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Sky Betting & Gaming’s Head of Corporate Communications, Adam Smith, writes for Digital City and previews some of the company’s plans for the upcoming Leeds Digital Festival.

Digital City partner Sky Betting and Gaming is putting together an exciting programme of events.

The use of data to better serve customers’ needs in order to drive continued growth is set to be a hot topic.

SB&G’s data scientists, product managers and ad-tech teams are coming together to build an unmissable event on this theme, to explore the rapidly increasing capabilities of a new wave of connected tech.

From predictive modelling, machine learning, personalisation and executing real-time data strategies, as a business we have access to immense amounts of data and a particularly heavy, real-time digital load that sees us regularly deliver 266 bets per second, 168 live in-play bets per second and 217 log-ins per minute.

The 11 million financial transactions we handle each day have also given us valuable insight into fintech and payments and we look forward to sharing our latest developments in this area, as we bring customers more of what they tell us they want – from ease of use to new and more personal online experiences.

Our free Coding for Beginners sessions are proving popular and we look forward to welcoming people who would like a taste of what goes on behind those sticker-clad Apple Macs.

We’re also excited to be hosting a panel event here at Wellington Place and are looking forward to playing our part in putting the Leeds digital sector firmly on the map.