Widespread condemnation greeted LUFC's badge re-brand, since scrapped, prompting 40,000-strong protest petition.
Our community forum members were among many to voice their chorus of disapproval at the crest that attracted remonstration and ridicule in equal measure before club chiefs reconsidered badge branding.
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As someone who is not a fan of football, the change in the badge doesn't affect me. However, for those who support the team, the badge has become a strong part of their identity. By changing it, people are losing what they know and love, upsetting them on a personal level.
Should have used the image of the Billy Bremner statue outside the ground - hands held high in the air - Leeds United surrendered a long time ago. A major city with only one football team playing outside the premiership is scandalous.
i am not a football supporter myself but, when I look at the new badge, it looks like an amateur artist has drawn it. The old badge looked like it gave more credibility to the club.
This particular badge is a child's cartoon drawing. which owes nothing to heraldry or locality. In short, it will make the city a laughing stock.
Personally not a fan of this. Would have liked to see something that encapsulates the proud history of our club, particularly as the centenary approaches. It looks more like an advert for the White Rose Centre. What was wrong with the "smiley"?
"I’m not a football fan but, surrounded by Leeds fans within my family & friends, none of them like it. Most actually thought LU had been hacked and it was a joke. I’m told it’s the wrong arm too (not that I know). LUFC I don’t know which 10,000 fans you spoke to, who wanted a change? I can assure you the rest are proud "whites" and want to keep the original image. Maybe they should have trailed it before changing everything. Waste of money.
Joanne St Lawrence
I think it's stark and a bit aggressive, but I know this is a common gesture in sport these days. If the fans, who pay for matches and support the club every week, have chosen this, then it's what they should have. But I hope they come up with something a bit more colourful and more representative of Leeds next time.
Leeds United question response: I think it's more about the message than the design. It's a way for the people at the top to reconnect with their fans and make it more about the sport than being a business.
I can see what the idea was here. However, I have to say that the logo is so wide of the mark, it looks very amateur. The design should have incorporated the white rose. At least, this way, people who don't follow football at all would understand what the logo represented.
Did the same person who drew YCC's Rose draw LUFC's crest? Surely there must be a better drawer in Leeds.
Like it or not sport is big business but, ironically, it is not run like any business you or I would recognise, Sadly, in sport, it is only the money which matters. Premier league clubs suffered combined losses of £110m in the 2015-16 season, despite soaring revenues of £3.6bn. The 20 top-flight English teams shelled out more on players as wages rose 12 per cent to £2.3bn last year, while a host of one-off charges also hit the bottom line, according to Deloitte. There were protests when Sunday games started, when Leeds RLFC became The Rhinos, and when cricket started to be played in pajamas, but did it matter? No! The football club has changed its badge a number of times and, at least, once the reason was bizarre. "Two years after the Liverpool final, Revie summoned a Gypsy from Scarborough to Elland Road. Her mission was to exorcise whatever curse might be hanging over the ground and bringing his team ill-luck in crucial matches. Lord Harewood shared Revie's superstition about the possibility of peacocks bringing ill luck. You can't defy a known superstition". More usually it is a rebranding to earn money or attract a new demographic, but sports fans are traditionalists and hate change. This particular badge is a child's cartoon drawing, which owes nothing to heraldry or locality. In short it will make the city a laughing stock.