Saturday afternoon is Yorkshire's treat time

PEOPLE in Yorkshire are most likely to treat themselves on a Saturday afternoon, spending over £128 each month, according to a new survey.

Monday, 1st February 2016, 7:20 pm
Updated Monday, 1st February 2016, 7:24 pm

Whether it’s because of bad weather or a hard gym session, Yorkshire folk are partial to a little self-indulgence to reward themselves.

This self-rewarding behaviour is totalling up to more than a £1,540.68 spend a year on treats, according to new research from

The study found that consumers spend an average of £128.39 each month treating themselves for everything 
from waking up on the wrong side of the bed and not feeling well to having a productive week.

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The majority of residents in Yorkshire (69 per cent) tend to treat themselves, on average, twice a week with the most popular time for a little self-gratification being a Saturday afternoon.

The most popular form of self-indulgence is alcohol. Heading to the pub for a pint of beer or relaxing at home with a glass of wine comes in as the top treat for a bad day at work (22 per cent), a productive week (22 per cent), and a hard gym session (15 per cent).

Around a fifth of residents in Yorkshire claim their favourite way to entertain themselves when bad weather hits is a new DVD, switching from nights out on the town to cosy nights in on the sofa.

Sticking with snug treats, 42 per cent of those feeling under the weather prefer to pull the covers over their head and spoil themselves with a lie in.

When it comes to being in a bad mood, 19 per cent of residents pander to tasty treats, listing chocolate as their ultimate pick-me-up.

Boredom also sees consumers turning to food for comfort, with 19 per cent saying goodies such as crisps and cupcakes fill the void when they are feeling disinterested or fatigued.

The research also reveals that residents in Yorkshire look to retail therapy for a treat.

Seventeen per cent of consumers find most satisfaction in hitting the shops when they get paid at the end of the month.

Buying new clothes and accessories is also the top treat for a third of those who have lost weight.

The carrot on the stick for Yorkshire residents who have achieved a specific goal such as hitting a savings target, passing a test or getting a new personal best, is heading out for dinner with family and friends (20 per cent).

Despite spending a hefty amount of money on treats, the majority feel happy and content with their indulgent choices. Only nine per cent confess to feeling guilty.


Other findings in the reveal hot bubble baths, massages and holidays were among the top treats of all time for Brits.

Of the small percentage of consumers who say they don’t treat themselves at all (13 per cent), just shy of half say it’s because they’re sticking to a savings budget and 17 per cent say they’re simply too busy.

Those in Cleethorpes feel the most guilty about treating themselves (25 per cent), compared to those in Leeds who see no harm in a little indulgence (six per cent).