Rising demand by Leeds shoppers for '˜premium brands'

Bosses at Leeds' emerging Victoria Leeds shopping quarter say there is now a rising demand for 'premium brands', ahead of the opening of a new luxury retailer.
OPENINGS: Victoria Quarter, in Leeds city centre, will soon be home to a Ralph Lauren store.OPENINGS: Victoria Quarter, in Leeds city centre, will soon be home to a Ralph Lauren store.
OPENINGS: Victoria Quarter, in Leeds city centre, will soon be home to a Ralph Lauren store.

Luxury fashion firm Ralph Lauren this month revealed plans open its first store in Leeds city centre. The brand will join a string of top designer labels now opting for the city when it arrives at the Victoria Leeds shopping quarter.

It is the latest in a series of openings at Victoria Leeds over the past 12 months, including Penhaligon’s and The Ivy Restaurant.

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Jo Coburn, general manager at Victoria Leeds, said: “A signing such as this reflects the demand from premium brands for high quality retail space in growing UK cities such as Leeds.”