Quality cross Leeds United help to kick off road safety campaign

Youngsters are being shown how to cross the road safely in a new campaign backed by Leeds United.

Leeds has a higher-than-average injury rate for children aged six to 11 years and now Government road safety campaigners THINK! and The Leeds United Foundation are teaming up to help prevent accidents.

Organisers invited youngsters from Beeston Primary School to learn about how to find a safe place to cross the road, with pupils being shown how to use the crossing points outside the Elland Road stadium.

The club's community education team, supported by Leeds City Council road safety officers, is visiting 50 Leeds primary schools to highlight the safe crossing messages to six- to 11-year-olds.

Road Safety Minister Mike Penning said of the new scheme: "There are lots of young football fans in Leeds and we hope that by combining the road safety message with football, it will be a particularly effective way of educating children and reducing the number of casualties on our roads."

Becky Prosser, road safety manager for Leeds City Council, said: "Leeds – and Yorkshire as a whole – has one of the highest accident rates for child pedestrians, so I really welcome this new campaign."

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