Poster boy charity's ad blitz

A Christian charity is running a thought-provoking advertising campaign during this year's festive period.

Posters featuring a mocked-up scan of an unborn baby with a halo will appear on hundreds of billboards nationwide until December 27.

The posters carry the slogan "He's on His way - Christmas starts with Christ".

Other adverts on national and local radio will use an airport information announcement and an answering machine message to give the nativity story a modern twist.

The campaign has been organised by the ChurchAds.Net charity, which says it wants to remind people of the true meaning of Christmas.

Spokesman Francis Goodwin said: "The adverts have a powerful image with eight words that manage to communicate the unique combination of humanity and divinity that Jesus represents.

"This is a celebration of his birth and our objectives are simply to help people focus on the Christian message and the story of the nativity."

27 October 2017.
The view from the top of Leeds Town Hall.
Leeds Civic Hall.

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