Creators of an innovative new phone app allowing people to shop online at Kirkgate Market hope the success of its trial will lead to further funding.
About 100 Leeds residents signed up to take part in the four-week trial of the ‘Click and Collect’ android app, where users can order meat, fish and veg and pick up the food at a time to suit.
The trial was organised by Leeds City Council and Leeds Beckett University who said its success showed a need for fresh goods and an easier way to shop at the city centre market.
Students at the university will now analyse the results in the hope of securing a share of £6m from Innovate UK - a government funding pot - to develop the app further.
Professor Cathy Barnes, principal investigator the project at the university’s Retail Institute, said: “The trial of the innovative click and collect app has gone very well. The feedback we have received has shown a real demand for the great market produce to be made available in a convenient way for shoppers.
“The Retail Institute is delighted to be part of this cutting edge project that will enhance the Leeds markets shopping experience.”
Councillor Richard Lewis, Leeds City Council executive board member with responsibility for transport and the economy, said: “The trial of the Click and Collect app has been a great success, and we have enjoyed hearing all the positive feedback from the shoppers that took part. We will now be writing up all the evidence from the four-week trial to submit to Innovate UK later this year.
“There is the possibility that we will look to bid for more funding from Innovate UK to allow us to develop the software with Leeds Beckett University to its full commercial potential and expand the offer to include many more market traders.”
**Market app - our verdict:
We were one of the lucky 100 to trial the shopping app - and were impressed with the results.
The 3D experience allowed you to walk along the market’s corridors and up to the butcher, fishmonger and grocer, to browse all their products and prices - before merely dragging and dropping items into your basket.
We snapped up four rib-eye steaks and a veg selection box for £20 and chose the pick-up slot of between 5-7pm on Friday from the market’s ‘collection hatch’.
It was all incredibly convenient in today’s hectic world, making the market’s fresh produce much more accessible.