A new digital marketing agency in Leeds has made a storming start to life thanks to an innovative business model.
Instead of employing in-house designers, coders, copywriters and analysts, Perfect Storm brings in external specialists from a network of partners as and when required.
The firm says its approach means the very best team is handpicked for every job it undertakes.
Set up by Dave Nutter and Adam Errington, Perfect Storm has launched with a client list that includes sustainable housing developer Citu and Crown Pet Food brands James Wellbeloved and Greenies.
Dave said: “We believe what we are doing is unique in the digital world.
“The demands of clients have changed dramatically in the past decade – but marketing agencies have stuck to pretty much the same structure.
“When you look at the reasons clients have problems with agencies, it’s often that there’s a junior or inexperienced team physically delivering the work.
“With our business model and the network of partners we already have, we will be bringing in individuals who are top of their field to do the job, and doing that openly with clients, so they are confident about the virtual team working on their brand.
“We have ambitious plans, but we will be concentrating on growing ‘sideways’, so to speak, taking on more strategy-focused account managers/directors, not those with specific technical skills.
“To us it seems a much more flexible and efficient way of working.”
Perfect Storm client Kate Fox Evans, senior marketing manager at James Wellbeloved, said: “In only a short space of time, the team at Perfect Storm have become key to our 2017 brand communication plans.
“Their strategic approach – when combined with working alongside selected talented partners – has enabled them to get closer to our brands and quickly deliver great activity.”
For further information about the agency, visit the www.perfect-storm.co.uk website.
Freelancers, consultants and small agencies interested in joining Perfect Storm’s network of partners are asked to call 0113 898 0700.
The Yorkshire Evening Post recently launched its Digital City platform in partnership with Sky Betting & Gaming.
The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.