1,000% rise in toastie maker sales in Leeds and West Yorkshire due to new TikTok challenge

A new TikTok trend which involves using a toastie maker has seen sales of the appliances surge in Leeds and West Yorkshire.
The TikTok toastie challenge has seen sales surge in West YorkshireThe TikTok toastie challenge has seen sales surge in West Yorkshire
The TikTok toastie challenge has seen sales surge in West Yorkshire

The latest Tiktok trend (no, not the Silhouette Challenge!) has people constructing endless variations of a wrap using a toastie maker.

The four-fold tortilla wrap is a 'genius hack' allowing you to construct a quick savoury or sweet snack - perfect for a working from home lunch.

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This speedy yet delicious snack has became a staple for a lazy lockdown meal, allowing you to construct and toast all within about 5 minutes.

Those living in West Yorkshire are reported as being among the biggest lovers of the toastie maker, with online retailer AO.com reporting a huge 1,164% increase in purchases in the region.

Tori Miller, toastie expert at AO.com said: “It seems that people are looking for a quick, yet delicious lunchtime treat, with the humble toastie proving a popular choice,

“This has led to a rise in people purchasing sandwich makers to give them a helping hand.”

How does the Tiktok challenge work?

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To construct your wrap: using a fairly big tortilla cut with scissors or a knife, one slit cutting just into the middle of the tortilla but not the whole way through it. Imagine the wrap into four sections and evenly divide your filling, then slowly fold over each quarter and toast!