MORE THAN four-fifths of 18 to 35-year-olds in Yorkshire say they waste some of their spare time and admit to spending almost a full day each week on social media and gaming.
Research carried out to support the British Army’s new reserve recruitment campaign also found each typical working day 18 to 35-year-olds in the region spend two and a half hours on the sofa, over an hour daydreaming and nearly two hours gaming. Social media also eats up time.
The campaign aims to get people to realise it is not a huge commitment – it requires from 19 days a year, much of which is made up of short training evenings, and Army bosses hope more young people will see it as realistic option.
The research was carried out to support the British Army’s new Reserve recruitment campaign - A Better You - after it was identified that over two thirds of 18 to 35-year-olds in the UK felt that the amount of personal sacrifice, of which time is a major factor, was too high.
In a move to tackle this barrier head on the Army is taking a bold new direct approach stating “Who’s got time for that? You do”. It aims to get people who may have not considered the Army to think again about being a reservist and realise that it’s not a huge commitment.
Major General John Crackett, Director Reserves, said: “The Army Reserve should be a top choice for all those wanting to make the most of their spare time whether that’s doing something new like parachuting, skiing, sailing or rock climbing, learning a new skill or be able to roll your sleeves up and help out in a humanitarian crisis, the Reserve has it all.
“Too many people in this age bracket are not considering the Army Reserve because of false stereotypes and misperceptions.”