The Dean of Wakefield was on the buses this week hoping his next stop will be a £5m revamp of the city's cathedral.
The Very Rev'd Jonathan Greener turned dog-collared bus driver as part of a team-up with Arriva Yorkshire.
The partnership has been launched in a bid to help the cathedral in their quest to raise 5m for their redevelopment plans.
Over the next few months, Arriva and Project 2013, the cathedral's development fundraising scheme, will be running a competition offering members of the public the chance to be the face of a new poster campaign to raise the profile of the historic Wakefield landmark.
The campaign, called 'I love Wakefield Cathedral because….' will ask people to sum up what the cathedral means to them in no more than 20 words.
The winners will feature in posters that will be displayed on the back of Arriva buses across the network.
Chloe Leach, Arriva's marketing and communications manager, said: "We thought this would be a great way to get our passengers involved in helping Wakefield's landmark building. We are so proud of the towns and cities that we serve and we thought this would be a great way of showing our support.
"Whether you love the cathedral because you use it as a meeting point when catching up with friends or perhaps you like to sit on the bench and eat your sandwiches while admiring your surroundings then we want to know!"
The Dean of Wakefield, the Very Rev'd Jonathan Greener, added: "This is a fantastic opportunity for us to reach out to everyone in our community and let them know the cathedral is here for them when they need it."
Leaflets for the campaign are being distributed on local bus services and are also available in the cathedral and the Treacy Hall coffee shop.
The competition will run until the end of January.
Winners will also scoop tickets to see folk singer Kate Rusby when she appears at the cathedral in the spring.
The plans to breathe new life into the iconic building will eventually will see essential repairs and conservation work, improved lighting, heating systems and an education programme featuring workshops and school visits.
The diocese is hoping they can complete the project by 2013, the 125th anniversary of the cathedral and the city and have hel;d a string of fundraiaing events and activities over the past year.