Primark has responded to #chipgate in the best way possible

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Social media went mad earlier this month after customers desperate to get their hands on the latest must-have product were disappointed when Primark sold out.

But hats off to Primark’s marketing team. After being bombarded with queries from desperate customers trying to track down the Beauty and the Beast Chip mug, they’ve now responded to #chipgate in the funniest way possible.

photo issued by the RSPCA who have been inundated with budgies after rescuing nearly 400 of the birds from just one home. PA

Want a budgie? RSPCA appeals for new owners after rescuing 400 birds from just one home