Premier Farnell tucks in to sales success of Raspberry Pi

EASY AS PI: Raspberry Pi is a credit card-sized computer designed for schools.
EASY AS PI: Raspberry Pi is a credit card-sized computer designed for schools.
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Electronics distributor Premier Farnell reported an improving sales trend over the past three months, despite the impact of the US Federal Government shut-down on the Americas.

For the first two weeks of October, the US government entered a shut-down and stopped most routine operations, denting consumer confidence and freezing spending.

Leeds-based Premier said that all regions across the world reported growth in sales between August 5 and November 11, except the Americas which saw a 0.3 per cent fall.

Premier’s chief executive Laurence Bain said: “America’s sales per day were broadly flat year on year in the third quarter, despite the impact of the Federal Government shut-down, as we implemented our targeted sales and marketing initiatives.”

Strong sales of the Raspberry Pi mini computer have boosted Premier’s sales over the past year.

The Raspberry Pi is a credit-card sized computer that plugs into a TV and a keyboard.

Despite its small size the Pi is a capable little PC which can be used for many of the things that a desktop PC does, such as spreadsheets, word-processing and games.

It also plays high-definition video.

Raspberry Pi has proved very popular in schools where the mini computers are used to teach children the basics of IT in a fun way.

European sales per day grew by 4.1 per cent year on year in the third quarter.

Mr Bain said that Continental Europe continued to perform well and the UK returned to growth, following new marketing initiatives.

Premier said Asia Pacific delivered a strong performance in the third quarter with sales up 10.5 per cent year on year, boosted by the key emerging markets of China and India.

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