It’s a well known staple of the student diet - and now a pair of enterprising Leeds graduates have decided to turn their love of breakfast cereal into a business.
Best mates Jen Gibb and Zoe Blogg, both 23, who met on a marketing degree at Leeds Beckett University, are set to launch Moo’d Cereal House in the student heartland of Headingley next month.
Serving 100 types of cereal from a bar-like set-up - complete with ‘beer pumps’ full of milk and ‘guest cereals’ - the venue is the first of its kind in Yorkshire.
Jen said: “We’re very excited, but nervous. We’ve put some posters up and everyone seems positive about it. Because it’s a whole new concept, they all seem quite excited to see what it’s about.”
The flatmates started planning the bar before they graduated last May, having grown frustrated at the lack of eateries to feed their love of cereal.
They now hope to mirror the success of London’s Cereal Killer Cafe which opened to great fanfare as “the UK’s first cereal cafe” in December.
Jen explained: “We just always ate cereal. It was like a running joke at our house. We were sitting in Headingly in a cafe and said ‘wouldn’t it be amazing if somewhere just served cereal’.
“We then looked it up and saw that one was opening in London - this was about six months before that opened - and thought it would be great if there was one in Yorkshire.”
Moo’d will serve cereal from £2 a bowl as well as offering children’s portions and a Man Vs Food-style ‘mega bowl’.
It will also serve a range of milks - including chocolate, strawberry, almond and lactose-free - as well as tea, coffee and smoothies.
**Moo’d Cereal House opens at 59 Otley Road on Friday February 13. Visit https://www.facebook.com/MoodCerealHouse or follow @MoodCerealHouse.