BA blunder: Airline advertises city of Leeds - using Leeds Castle in Kent

British Airways Leeds Castle advert
British Airways Leeds Castle advert
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Bungling bosses at British Airways have advertised the ‘glittering nightlife’ and ‘beautiful scenery’ in Leeds with their autumn flight offers - using a picture of Leeds Castle in Kent.

The blunder was emailed out to customers by the airline with the heading: ‘Escape this autumn with these great deals’ - suggesting the northern city alongside the likes of New York and Berlin.



But while the city of Leeds boasts many great attractions, Leeds Castle - some 200 miles away in Maidstone - isn’t one of them.

BA customer Ian Guildford, 48, said he was amazed when he spotted the error in his email inbox last night. He said: “At first I thought ‘Where’s that?’. I was thinking it might be somewhere in North or West Yorkshire that I hadn’t visited yet. Then I thought ‘That’s Leeds Castle’. I double checked on the internet and there it was, the very same picture, in Maidstone, Kent. That’s closer to Heathrow than flying here.

“I think it’s a general marketing email sent out to people on its database.

“I just found it funny because it’s one of those things that everyone worries about - that companies have a very London-based, south-based view of our country. So when our national carrier doesn’t even know where Leeds Castle is, it makes you worry.”

Mr Guildford, a company director at Ignition Publications, which makes match programmes for the likes of Leeds United, Leeds Rhinos and Yorkshire Carnegie, added: “I know that Leeds has a great deal to offer but not that particular castle.”

A spokesman for BA told the YEP: “We’re sorry for the silly mistake. Fortunately our pilots have no trouble at all recognising Leeds.”

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