LEEDS United have lost out in the race for a licence to run a new local television channel.
The Whites were among five bidders who last year lodged bids for the licence with media regulator Ofcom.
And Ofcom have announced that one of the club’s rival applicants had got the nod.
The successful bidder was Made In Leeds, which is based at the Leeds Media and Broadcasting Centre, on Savile Mount in Chapeltown.
Station head Isi Abebe said: “We’re delighted to have been awarded the licence to run this service, and even more excited for the future.
“We’ve worked hard for over 18 months to put together a team, to develop programming proposals, and establish local partnerships.
“Made In Leeds is going to raise the bar in this great city, giving people a bold new platform to share their stories, learn about one another, show off their talent and their potential. The hard work starts now.”
Made in Leeds is due to start broadcasting in November.
Its programmes will cover subjects such as arts, music and cookery.
Other cities where local licences are being awarded by Ofcom include Sheffield and Newcastle.
Holders can broadcast their programmes digitally, although there is an option to offer services on satellite and cable.