Outspoken Leeds United fanzine The Square Ball has put its money where its mouth is and given some valuable support to another well-known footballing name.
The fanzine has agreed a sponsorship deal with Leeds Ladies FC that will see its logo taking pride of place on the sleeves of the side’s shirts during games this season.
Now the search is on for a business prepared to follow suit and become the main shirt sponsor for the team, who play their home matches in the FA Women’s Premier League Northern Division One at Garforth Town’s ground.
The fanzine’s Daniel Chapman, better known to readers as Moscowhite, said: “Since I started reporting on Leeds Ladies for The Square Ball and The City Talking last season, watching them on a Sunday has often made up for the gloom of Elland Road on a Saturday.
“We’ve been happy to help raise their profile through The Square Ball, because a lot of people are missing out by not going to watch Leeds Ladies at Garforth on a Sunday afternoon.”
Leeds Ladies chair Gary Cooper said: “The Square Ball caught on quickly to the importance of a successful women’s team in the city.
“We still have an opportunity for a main shirt sponsor to support us through the next few seasons, as we work towards Women’s Super League status, and hope The Square Ball’s sponsorship will encourage local businesses and individuals to follow their lead.”
Meanwhile, The Square Ball has moved a step closer to retaining its title as the best fanzine in the business.
It has been nominated for fanzine of the year in 2015’s Football Supporters’ Federation Awards – a prize it also took last year and in 2011.