Leeds tech startup Beaconsoft has launched its first app after securing funding from a number of UK investors.
The firm’s Beacon analytics app is designed to help marketers calculate the true value of their individual social posts.
It was developed in response to frustrations encountered by one of Beaconsoft’s founders, Leeds-based tech entrepreneur Stewart Boutcher, when he was running a digital marketing agency dealing with clients on multiple social media platforms.
Beaconsoft managing director Nigel Bridges, who worked with Stewart at the agency, said: “One of the biggest challenges we had was the reporting of accurate and meaningful results back to our clients.
“We needed in-depth social content analysis in order to feed back to our clients, and we were very frustrated that we couldn’t find an easy simple tool to help us do that – so we built our own!”
Julie Roberts, from marketing consultancy Content Honey, is an early Beacon customer. She said: “I’ve just started using Beacon and I can already see the value that this tool will bring to our clients’ social media measurement.
“Within a matter of minutes I had created my first campaign and began to see the results of each post. We’re off to a brilliant start.”
Another customer is Chris Rhodes, account manager at digital agency Techdept. He said: “Beacon adds valuable knowledge to our clients’ social media activity.”
Beaconsoft has offices in both Leeds and London. For further information, visit www.thisisbeacon.com.
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The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.