Think pink – that was the eye-catching message as staff from St James’s Hospital in Leeds showed their support for the fight against breast cancer.
Around 50 members of the facilities team at the hospital pulled on T-shirts and other suitably bright clothing today for this year’s Wear It Pink Day, part of Breast Cancer Awareness Month.
Housekeepers, domestic staff and receptionists all got into the spirit of things as they raised hundreds of pounds to help fund life-saving research into the disease.
Nicola Watson, Maxine Byrne and Pamela Ewart, who work on the hospital’s Beckett Wing, were the driving force behind today’s proceedings.
And Nicola, Maxine and Pamela’s efforts were hailed as inspirational by Claire Flanagan, facilities manager for housekeeping, cleaning and reception staff on the Bexley and Beckett wings of Jimmy’s.
She said: “Everyone is so proud of how they pulled it all together, it shows that we are one big team here at St James’s.
“The Bexley Wing is an oncology block so research into breast cancer is a cause close to all of our hearts, we appreciate what it is that patients are going through.”
Staff wearing pink items of clothing today were asked to make a minimum donation of £2 to the fundraising.
More money was raised with a cake stall in the Bexley Wing as well as a series of sweepstakes that have been running through the week.
And the pink-themed fun is continuing tomorrow to give weekend-only staff the chance to make a contribution of their own.
Support for the event at St James’s has also come from logistics experts ao.com.
Wear It Pink Day is one of the biggest annual fundraising events in the UK.
Thousands of people nationwide get behind the initiative each year by wearing pink to work or school or simply while they are out and about in their local community.
The event was first organised in 2002 and raises money for Breast Cancer Now, the country’s largest breast cancer charity.
Well-known names giving their backing to today’s fundraising efforts by wearing pink included TV and radio presenter Anneka Rice and Guy Opperman, MP for Hexham in Northumberland.