the UK’s first independent female-only online sneaker store has launched and its footprint is firmly in Leeds.
Second Store takes its name from Simone de Beauvoir’s seminal feminist text, The Second Sex, because director and founder, Rosie Lyness wants to subvert the bias in the trainer industry towards males.
The store boasts a mix of brands with seasonal collections from Saucony, and Superga, cult favourites Karhu, Veja and Spring Court, British-made sneakers from the infamous Norman Walsh and also showcases emerging designers such as Rose Rankin and Good News London.
Ms Lyness, who is originally from Northern Ireland but came to Leeds to study French and music ten years ago, dipped her toe in the business water by going live with the business three weeks ago but has been working on it for two years.
She said: “My degree was nothing to do with fashion but I got into it through Lambert’s Yard. I was able to get into an event there and progressed into the fashion side of things.
“It was through places like that in Leeds that I was able to find a job and manouvered my way into fashion so it has not been the traditional route.”
She is still based in the city and runs the online business from an office here too and is spreading the word about making women feel confident and stylish in their kicks.
Ms Lyness added: “It has been really good so far and I am getting a positive reaction and lots of interest.
“I can’t wait to build the site into every girls go-to sneaker store and I am just trying to get the word out there about the business, spread the word and hopefully it will take off.”
As the website and collection develops there will be exclusive collaborations with artists, photographers, musicians and writers in the pipeline.