A recycling dress which is the brainchild of a Leeds fashion designer has been turning heads at London Fashion Week.
The dress was worn by lifestyle blogger Lela London and created using its noodle pots packaging.
Lela wore the Naked Noodle creation outside the British Fashion Council venue at 180 The Strand to highlight the growing use of recycled materials in fashion.
Naked Noodle - produced by Leeds-based food manufacturer Symington’s - supplied its colourful plastic pots to be used in the project, which was in collaboration with Leeds-based artist Rachel Rea who specialises in print working with heat transfer in plastic-based materials.
Rachel, who studied costume design with textiles at the University of Huddersfield, is one half of creative collective Immortal Bloom, a pair of artists that use man-made materials to produce installations that have been featured at festivals including Beat herder and in Leeds independent venues, such as Outlaws Yacht Club.
The dress was inspired by mid-Victorian crinolines, and also uses pattern techniques used in Spanish colonial roofing to create a space-age style skirt, formed of the tiled plastic Naked Noodle pots. The shoulder piece was designed to reflect the noodle product itself and create a 3D effect.
Rachel said: “I want to challenge consumerist ideology and our attitudes on sustainability. This is practised using disposable and environmental contexts and creating beautiful installations and today, the Naked Noodle dress.”
Lela London said: “I am all about sustainable fashion and love that Naked Noodle has contributed to the movement in such a creative way.”
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