It’s a list of firms that features some of the UK’s biggest corporate hitters.
And although Costa Coffee, ITV, Penguin Random House and First Direct operate in very different fields, they all have at least one thing in common – an appreciation of the expertise of Leeds-based digital research agency ResearchBods.
The agency, which today employs more than 50 staff, was founded five years ago by Robin Hilton and Jonathan Clough with the aim of using technology to help brands and organisations better understand and get closer to their customers.
Robin said: “Market research was in a difficult place five years ago as digital was enabling businesses to move much more quickly and be much more flexible – and more traditional research methods were too slow and expensive to keep up.
“Through providing branded insight communities, we enable research teams to meet the requirements of the wider business through being able to react and provide consumer insights in keeping with the needs of the business.”
For further information about the agency, visit www.researchbods.com.
The Yorkshire Evening Post recently launched a new Digital City platform in partnership with Sky Betting & Gaming.
The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.