Leeds digital agency's campaign prepares for take-off

Leeds digital and creative agency Zeal is flying high after getting the nod to run a social media campaign that will raise awareness of the work of the London's Air Ambulance charity.

Zeal’s successful pitch was based around a targeted social media advertising strategy as well as the use of Facebook Live to tie in with activity during September’s National Air Ambulance Week.

Jim Montgomery, creative strategist at London’s Air Ambulance, said: “The charity is really excited to be working with Zeal on this campaign.

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“We saw a lot of great pitches but Zeal’s stood out creatively.

“We think that the people of London will really connect with the work and are looking forward to seeing the results.”

Zeal chief executive Jane Rutter said: “It’s not every day we get to work with such a special client and we are really excited to work alongside London’s Air Ambulance.

“They do such amazing and important work and it’s a genuine honour to be involved in this campaign.”

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Zeal currently has a 30-strong team at offices in Leeds and London, with clients including Yorkshire Water and Primula.

The Yorkshire Evening Post runs a regular Digital City column in partnership with Sky Betting & Gaming.

The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.