Leeds digital agency Bolser is savouring the sweet taste of success after carrying out a redesign and rebuild of the UK website of restaurant brand Taco Bell.
Bolser’s experts used photography, icons and animations to give the website what they described as a “younger, fresher feel”.
And their efforts are already having a significant impact, with the site – www.tacobelluk.co.uk – enjoying a 26 per cent increase in traffic in the four weeks after it went live.
The link-up followed Bolser’s successful previous work on behalf of the KFC restaurant brand, whose parent company, Yum!, also owns Taco Bell.
Bolser managing director Ashley Bolser said: “As Taco Bell continues to expand globally, it’s an honour to work in partnership with them and bring our digital expertise to the forefront in strengthening their UK brand.”
Jorge Torres, general manager at Taco Bell Europe, said: “Bolser was the perfect partner to deliver a website that is reflective of Taco Bell in the UK – relevant, distinctive and easy.
“A great balance between innovative design, proactive functionality and easy navigation, paired with an open and enthusiastic account team, made this journey seamless.”
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The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.