People in Leeds are among those who have cycled more than a million miles thanks to a national cycling scheme.
Love to Ride was adopted by the West Yorkshire Combined Authority (WYCA) and since 2016 almost 2,000 people in the county have taken part in almost 100,000 rides.
Now, WYCA’s CityConnect project and Love to Ride are encouraging businesses to host ‘Get Set’ cycling events over the summer to get their employees ready for the Cycle September event.
During September, individuals and workplaces can compete to win prizes just by logging the miles they ride on the Love to Ride app or website.
Capital FM in Leeds was the first business to benefit from a Love to Ride workplace event.
The radio station already offers high quality cycling facilities for staff and will continue to show a commitment to encouraging more staff to cycle to work through initiatives such as Love to Ride events.
Councillor Keith Wakefield, chair of WYCA’s Transport Committee, said: “We are ambitious about encouraging more people in our region to feel the benefits of cycling and the Love to Ride cycling app is a new and innovative way to encourage more people to cycle more often using digital technology.
“It’s amazing that local people have cycled one million miles already thanks to our partnership with Love to Ride.
“Through this new series of events I hope they will get on their bikes and cycle one million more.
“A recent report illustrates the positive impact that these events have had on cycling behaviour in the region. 52 per cent of new riders said that they were cycling more often seven months after they first took part in an event.”
For more, visit www.lovetoride.net/cityconnect.